Other Editorials


Jim Dollinger
Friday, November 4, 2005

Months ago, before it was fashionable, I called for Wagoner to resign at the annual meeting. Offering constructive criticism, I presented Return to Greatness, a comprehensive plan to implement effective marketing. The management at GM refused to listen, instead introducing GMS to everyone. Some of you may remember, I predicted disastrous effects and now we have 22% market share, chance of Toyota overtaking GM in '06, $4,000,000,000 in losses, further junk ratings, and the BK of Delphi. But then, what would a car salesman know about selling cars?
At Suski Chevy Buick last month our sales were up, we delivered 109 new and ended with 95 in stock, less than a thirty day turn. Furthermore, our advertising was less than $100 per car, and we made a lot of money. So much for effective marketing.
"Red Ink Rick" has to go!