Other Editorials

Marketing Madness

Jim Dollinger
Tuesday, January 10, 2006

Did you hear about the customer who went into a Mid-Michigan GM dealership? He qualified for the following:

GM discount
Recent College Grad
Active Military
Olds Owner
Resident of North Central Region (East of the Lake)
GM Cardholder
Father who was UAW Retiree
Owned Import
Took Overnight Test Drive
Incremental Allowance
Bonus Cash
Matching Downpayment
Value Certificate
Utility Voucher

Needless to say, the car was FREE. He passed, saying he'd prefer to pay for a Toyota. The sales manager came in for the close and offered Two On Us. Didn't work, the car was already FREE. As a last ditch effort, the manager offered to remove the emblems. Customer left saying he'd get back in touch.

Who is John Galt?