Other Editorials


Jim Dollinger
Monday, December 10, 2012

As Share Goes Bye
Jim Dollinger
Monday, January 2, 2006

You must remember this,
A loss is just a loss.
The pie is still in the sky.
Fundamental marketing does apply,
As share goes bye.

And when Toyota's up by two,
We only get Daewoo,
On Rick Wagoner we cannot rely.
No matter what the economy brings,
As share goes bye.

Rebates and confusion, way out of date,
Execs full of themselves, ready for their fate,
Buyers want self image, hope it's not too late,
For it's that we must supply.

It's still the same old story,
The flight of sales and glory,
A case of change or die.

The world will always respect a winner,
As share goes bye.

Second Verse:

Now also remember this,
Their ass I will not kiss.
The numbers tell no lie.
Good times no longer apply,
As share goes bye.

And when we drop another two,
The Board will not say boo.
On just who can we rely?
No matter what Paul Ballew sings,
As share goes bye.

Plenty of new products, seen their next update.
Execs shuffled around, really same old slate.
Buyers shopping elsewhere, regardless of the rate.
Competition growing stronger, that we can't deny.

Its really getting boring,
Toyota and Nissan soaring,
A case of reality defy.

The industry is losing its leader,
As share goes bye.

Best played in S (as in sales) Flat.


Update: John Smith was relieved of VSSM three days after this poem was published in Automotive News. (deservedly so).