1998 Annual Report:
"We believe there is, among all of us at GM, a renewed
sense of urgency...1999 is the year for GM to retake the lead."
1999 Annual Report:
"True, our market share in the all-important US market
was flat last year. Of course, we are not pleased with that."
2000 Annual Report:
"Overall US market share fell one percentage point to
27.8 percent, while GM's global share declined half a point
to 15.1 precent. Make no mistake; we do not accept GM's continued
2001 Annual Report:
"It would be wrong to say we're satisfied. We are not.
Overall we were disappointed with our 2001 results...Our margins
were well below our expectations and our targets."
2002 Annual Report:
"Despite our progress, we know there's plenty more to
do. Too many potential customers don't consider buying our
2003 Annual Report:
"Here's what's new about GM's Strategy this year: Nothing.
Our 2003 plan is the same as 2002."
Letter to stockholders: "2003 was an encouraging
year along that road. Not because our results fully met our
expectations. They didn’t. No doubt, there are places
where we have plenty of room to improve. And improve we will."