Goofy As it Gets
Wednesday, April 4, 2007
New Programs Today:
East of the Lake, extra rebate depending on model, different rates by term. Cap Cost Shuffle, some better, some worse. New bonus cash replaces Old Incentive offers. Malibus for dirt cheap, Grand Prix gets this, loses that. Could continue but in a few hours things will change. Initial sheets already followed by disclaimers and corrections with warnings that tomorrow programs will be tweaked.
This is just a small taste of what GM does to destroy retail. Most personnel simply want to leave for a few days until the dust settles. Watch for additional announcement after first 10 days, virtually guarantee some nimwitted exec will broadcast further revisions. Look for potential stair step program based upon objectives and mixed with old invoice credits.
Marketing Madness at it's finest. If the Board of Bystanders had any sense, they'd throw Wagoner, LaNeve, and Dewar out on the street and replace them with people who really understand marketing. It's no wonder we continue to decline while Toyota soars. GM will never recover with their current Band of Bozos steering the ship.