Super Bowl Ads
Monday, February 8, 2010
Although only present during the pregame, GM's advertisements yesterday were very well done. The focus remained on our products and their benefits. No mention was made of price, payment, rebate, or interest rate. It appears we are finally moving away from the distress merchandising that has been so detrimental to our brands. Similar improvements have been made in our periodical placements. Now it's important to do the same in newspapers and online. Let the dealers engage in hype and discounts based upon their local competitve conditions. Nice job GM, a tip of the hat to you!