Red Ink vs. Green Light
Sunday, November 27, 2005
Imagine millions of autos across America with Red Tags in the windows. Now imagine those vehicles covered with snow and ice to the point that no one can read them anyway. Now imagine who has the printing contract with GM for all the utterly useless banners and tags? How about money wasted in shipping? How about the millions wasted on idiotic commercials?
I could go on but this gives you and idea of how ineffective marketing is killing GM. Return to Greatness would immediately save money and increase sales. That is how profit is made.
All we need is for Mr Wagoner to pick up the phone and tell Mr LaNeve to implement The Plan immediately. Hate to sound simplistic, but fixing GM would really be that easy.